Name: neener
School: USC Marshall School of Business
Status: Employed...finally
E-mail: Click here!
Reason for blogging: I'm incredibly self-absorbed.
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::"Stay Beautiful," The Last Goodnight
::"Spaceman," The Killers
::"Green Light," John Legend
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::24
::The Office

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::Taiwan, A Political History, by Denny Roy
::The Devil and Miss Prym, by Paulo Coehlo

I've just seen...
::Slumdog Millionaire
::I Love You, Man
::The Reader
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Sunday, June 21, 2009
 
More of the Same...But Better.  
On the way back from work, I decided to stop by Berkeley Bowl West, the recently-opened, long-awaited second branch of Berkeley Bowl, a very popular market in the area that boasts a stunningly great variety of produce.

I have never enjoyed the Berkeley Bowl shopping experience. Yes, their produce is awesome. I love their bulk grains and pasta section. I love the fact that I can buy almond meal for my pâte sucrée when I'm feeling too lazy to do all the blanching and processing. However, it is crowded, and the people who shop there are really annoying. They are self-righteous, inconsiderate, pointy-elbowed, and just terrible. I don't think they are always like this...I think that something about this market just turns people into aggressive douchebags. Thus it was with extreme caution that I approached this second branch.

berkeley bowl west facade

My first impression as I walked toward it was that the market was gynormous and that it had a really sleek look (thanks to architect Kava Massih). When I walked in, I was once again impressed with the size of the place. Because it's so large, the aisles are nice and wide, which I assume was designed to reduce the shopping cart traffic jams that are common at the original BB. The organic section is larger than the one at the original BB, and they carry more variety of produce. For example, I noticed right away that they had more potato varieties. So far, so good.

As I was looking at some strawberries, I got bumped by a shopping cart. I turned to look behind me...perhaps there were two carts trying to go down the aisle at the same time? Silly me. Of course that wasn't the case. The guy had had plenty of space (about two feet separated his cart from the shelves). He merely elected to steer into me. Of course, he offered no apology. Typical BB behavior.

I unluckily finished my shopping at the same time that everyone started lining up for the cashiers, so I had to stand in line for a bit. I've been well trained for insanely long lines at the original BB, so I was cool with that. The person in front of me was a typical original BB customer: earth-loving (reusable bags in hand), animal-loving (vegetarian products), and human-unfriendly (only acknowledging my existence to glare at me as I reached near her stuff to grab a divider for the conveyor belt).

All in all, I give Berkeley Bowl West a thumbs up. It's a little more sterile than the first in terms of character, but it's bigger, prettier, and with more parking: enough pros to keep my fury at bay while I deal with the self-centered customers I have come to know and intensely dislike.

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